Dr. Jyotika Ramaprasad's research interests are in international journalism/communication and advertising, and are currently focused on the use of communication for social change in developing countries. She is working on research in HIV/AIDS related communication interventions in both East Africa and India, and is planning an intervention for HIV/AIDS couple testing in Uganda.

Dr. Ramaprasad has presented her research at national conferences of journalism and advertising educator associations and published in the Journal of Advertising, Journal of Advertising Research, Journal of Current Issues & Research in Advertising, Social Marketing Quarterly, Journal of Interactive Advertising, Journal of Communication Management, Journalism Quarterly, Newspaper Research Journal, Journal of Asian Pacific Communication, Asian Journal of Communication, Mass Communication & Society, The Harvard International Journal of Press/Politics, among others. She has also produced a half-hour television documentary on the Asian Indians of Carbondale.

Dr. Ramaprasad has consulted for a disaster preparedness non-government organization in Southeast Asia and worked on a social change campaign in Vietnam. Recently, she completed a journalism/communication education consulting assignment for five countries in East Africa. She has received several US State Department grants for capacity building in journalism and communication for social change in South Asia and East Africa.

Dr. Ramaprasad has taught graduate level theory and methods courses as well as international communication, research, and advertising courses at the undergraduate level. She has run workshops, given talks, and taught as well as provided curricular advice in several institutions around the world.